ROLLWAG OPERATOR LAB / FREE

Numbers before
narratives.

Fast planning tools for operator economics, support capacity and affiliate deal comparison. Built for sharper first conversations—not financial promises.

ACQUISITION

FTD Economics

See the difference between first-depositor CAC and retained-depositor CAC.

Media + partner spend ($)First-time depositorsRepeat depositor rate (%)Net gaming revenue ($)

CAC / FTD$56

CAC / RETAINED$174

NGR / SPEND1.5×

Retention definition and attribution window must be agreed before comparing partners.

SUPPORT OPS

Support Capacity

Estimate baseline staffing from daily volume and productive handling time.

Daily conversationsAverage handle time (min)Productive hours / agent

WORKLOAD HRS / DAY60

BASE AGENTS10

WITH 20% BUFFER12

Scheduling, concurrency, days off, language mix and peak-hour distribution can change the final roster.

AFFILIATE CONTROL

Revenue Share vs CPA

Compare the direct commercial cost of two common affiliate structures using the same cohort.

Cohort NGR ($)Revenue share (%)CPA per qualified FTD ($)Qualified FTDs

REV SHARE COST$7,000

CPA COST$9,600

MODEL DIFFERENCE$2,600

This comparison excludes hybrid minimums, negative carryover, fraud, chargebacks, bonus cost and lifetime cohort movement.